Volchok «Predatory Things of the Century»

Presentation of a new collection by Volchok «Predatory Things of the Century»  

 


The name of the collection «Predatory Things of the Century» refers to the eponymous book of the Strugatsky brothers — a novel exposing philistinism and bourgeois values. Written in 1964, it predicted many features of modern society, for example, raves, during which people who were fed up with comfort in the novel were looking for thrills. Today there’re plenty of «predatory things» in big cities, but now we finally have the opportunity to turn something new into our favor.

The main theme of the collection is the right of a metropolis resident to be alone. In the modern city the very concept of the social role played by a person is blurred, which means that there’s more freedom for self-expression and the opportunity to be an individual. We are free to control our social circle, based solely on personal interests, and even being online 24/7, we can reduce the number of people with whom we enter into a conversation to a minimum. We no longer feel embarrassed by the silence in the elevator and don’t feel the need to maintain friendly relations with our neighbors. Indifferent to each other, we feel lonely among many of the same ones, but this shouldn’t be considered as a negative feature of urban life, because in such conditions the identity of each can be revealed.

Taking this idea as the basis of the collection, we raise the question of what should be the things for a city dweller — an individual using his «right for the city». The presentation took place in a two-storied unfinished penthouse. Instead of the traditional fashion show, the models took part in an hour performance, while guests watched them from above through a hole in the floor and through the screens with the live stream.


art director & producer: Masha Raeva
set design: Lesya Volchok-Rusakovich
style: Nastya Klychkova
camera / edit: Viktoria Terentyeva
music: Microflora key
make up & hair: Sasha Kotenkova
make up artists: Natalie Dorchynets, Katya Gornaya
hair stylists: Oksana Sharkova, Ilya Sharkov, Yulya Scherbakova
location: Moscow Rooftop
models: Petr Ostrovsky, Artem Grebnev, Ula Caveleva, Maxim Novikov, Anastasia Gonchar, Dmitry Filyushin, Ksenia Kolpakova, Nastya Reshetnikova, Danir Hashaev, Dinara Islyaeva, Eduard Potanin, Gleb Streltsov, Alexander Guryev, Tuyana Shiretorova, Sergey Zyryanov